Transforming Lives Through Innovation and Excellence

We specialize in building digital-first consumer brands from the ground up, transforming them into valuable assets, and scaling them exponentially from local to global markets.

WE BUILD DIGITAL BRANDS AND SCALE THEM EXPONENTIALLY

About us

Innovating Beauty, Health, and Home for a Better Tomorrow

Softhills Group is a global leader in e-commerce and technology, dedicated to enhancing the beauty, health, lifestyle and security of our customers worldwide.

With operations spanning Nigeria, USA, UK, Canada, Ghana, Kenya, Tanzania, Uganda, and Zambia, we offer a diverse range of high-quality products in beauty and skincare, health and wellness, sports and fitness, home goods and furniture, home security tech, and fashion.

Our expert team leverages years of experience to build and scale brands, ensuring exceptional value and transformative experiences for our global consumer base.

We’ve developed a collection of top digital brands in beauty, health, wellness, fashion, and Home, strategically positioned to take advantage of the worldwide expansion opportunities. This growth is fueled by the increasing consumer preference for online shopping.

I.O

Co-Founder

Our Story

Our Mission

We invest in and nurture brands to deliver delightful product experiences worldwide.

What We Do

We build and grow tomorrow's brands through an innovation-driven strategy and a focus on the consumer.

Who We Are

Softhills began as the vision of a small, innovative group of industry leaders. Today, we're a rapidly expanding company dedicated to cultivating next-generation brands and crafting impactful products tailored to diverse consumer needs.

Our Growth Drivers

Innovation:

As consumer needs evolve, we explore unconventional ideas to meet their demands and significantly enrich every facet of their experience.

Inspiration:

Our inspiration stems from people. By attentively listening to consumers and adapting to their aspirations, we craft exceptional products, even in challenging circumstances.

Impact:

Our inspiration stems from people. By attentively listening to consumers and adapting to their aspirations, we craft exceptional products, even in challenging circumstances.

Our Divisions

Fashion

Health & Wellness

Beauty & Skincare

Home Goods & Furniture

Sports & Fitness

Home Security

Our team love to tackle meaningful real-world problems with deep tech

01

We are dedicated to build products with positive impact

02

We love building companies with talented people

03

We like disrupting inefficient systems with smart ideas

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We combine the power of engineers & entrepreneurs

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We embrace the unthinkable & impossible

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We strive for unparalleled user experience

Why us

The best early learning experience

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Kindness

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Creativity

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Emotional

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Innovation

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"Real change and solving problems is what drives us every day!"

How do we add value?

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Technology Integration:

We use data to seamlessly connect sales, ordering, and supply platforms across our brands, enhancing the customer experience.

Digital Brand Development:

We utilize social media, content creation, and influencer partnerships to establish strong digital-first brands.

Data-Driven Marketing:

Using big data and AI, we forecast demand and optimize advertising, promotions, and pricing strategies.

Operational Optimization:

We expand and refine our distribution networks to ensure products are readily available where they're needed.

Channel Diversification:

Through strategic growth strategies on major ecommerce platforms, we help scale direct-to-consumer (D2C) businesses.

Global Expansion:

Leveraging our expertise and data, we assist Indian brands in going global by developing relevant products, packaging, and optimizing the global supply chain.

We unleash our multidisciplinary power to build impactful brands across industries and support their business development.

Partner with us

Interested in selling your e-commerce business?

When founders are looking to sell their e-commerce business, they come to us. We know how to take your brand to the next level. Thanks to our extensive years of experience in online retail, you can trust your brand with us.

We pride ourselves on being fair, fast, and reliable, rewarding every founder for what they have already built and for the brand’s future worth.

With Softhills at the helm leveraging the disruptive growth of online marketplaces, all of us win.

Our sweet spot? Satisfying consumers’ exploding demand for microbrands.